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William Hill has become the latest gambling operator to launch sports betting in Virginia, going live in the US state with its online and mobile sportsbook offerings. Built on William Hill's proprietary platform, the sports betting mobile app allows players to place pre-game and in-play wagers from anywhere inside Virginia.
Built on William Hill's proprietary platform, the sports betting mobile app allows players to place pre-game and in-play wagers from anywhere inside Virginia.
Players can register for a new account via the app, as well as on William Hill's desktop version of its online sportsbook.
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'Just in time for Sunday's Super Bowl, our Virginia app will give football fans over 1,000 ways to bet this incredible matchup, from the opening coin toss to whether the game will be decided in overtime,' William Hill US president of digital Kenneth Fuchs said.
William Hill joins BetMGM, FanDuel, DraftKings and Rush Street Interactive (RSI) brand BetRivers.com in launching sports betting in the state.
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Betting operators are reinvesting almost all revenue into customer acquisition. As the industry's focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment? The second part of the Path to Profitability series brings together a host of industry marketing experts, to discuss how to refine acquisition strategies. Among the topics covered will be:
- How has the betting sector's approach to customer acquisition evolved?
- Can the wider media landscape help funnel players to licensed sportsbooks?
- What tools or tactics have been overlooked to date?
- What partnerships offer the most immediate returns?
- Can land-based loyalty programmes and closer links with the brick-and-mortar businesses have a positive effect on betting revenue and profits?
- Affiliate and online vs. traditional media – what offers the best value?
Moderator: Brendan Bussmann, Global Market Advisors
Speakers:
Reddit Sportsbook Strategy
Dustin Gouker, Head of Content, Catena Media North Amercia
Aubrey Levy, VP, Marketing & Content, theScore
Sportsbook Strategy App
Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media / Yahoo Sports
How do betting teasers work. A teaser is a sports bet that is similar to placing a parlay bet. Both types of wagers are made by selecting two or more events to occur. Like a traditional parlay, each event selected for a teaser must win in order for the player to win to win the bet.
Sportsbook Strategy Definition
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